6 Shortcuts to Powerful Persuasion

Introduction This course will provide you with an overview of 6 powerful persuasive techniques to enhance your persuasion.No matter what your job is, much of your success at work will rely on your ability to influence and persuade others. In other words, get others to say yes to your requests. This course draws from scientific research from social psychology to present proven persuasive techniques  to increase your ability to persuade and influence. The course comprises over 67 minutes of video comprising 8 self contained lessons and take away support articles.Structure The course provides over an hour of content structured into 3 sections.  Section 1 provides an insight into the scientific studies of fixed action patterns found in both animals and people. For certain triggers people and animals tend to consistently respond a certain way. Knowing these patterns and how to trigger them can significantly increase the chances that someone will be persuaded by your request. Section 2 covers each of the 6 mental triggers or shortcuts to persuasion in detail. Each shortcut has a dedicated lesson which: defines the shortcut / principle outlines the science behind the principle provides real world examples of how the principle is applied in practice